According to research, higher the branding claims, higher the chances of toxic chemicals. In other words, pay to get intoxicated with lead. Consumer Education and Research Society (CERS) tested 43 varieties of lipsticks covering 19 brands and three varieties of lip gloss from three brands. Lakme D414 (red) and Ivovi 10 (brown) brand of lipsticks have lead content of 23 parts per million (ppm) and 25ppm respectively, which is higher than the permissible limit. The lead content in Maybelline 09 Water shine Liquid Diamond lipgloss recorded the highest lead level among lipglosses with 12ppm. Lipsticks that were tested to be the safest to use because they contained the least amount of lead (2 ppm) were fund to be local brands Personi 140 Matte (magenta) and Lips & Tips 110 (orange).
Another important observing the research emphasis is that the price does not guarantee safety. Lipsticks that were priced at Rs 10 (Indian Rupee) priced contained lead ranging from 2ppm to 17ppm, while lipsticks that were priced above 100 Indian Rupees had lead ranging from 11ppm to 23ppm. There is no other way to tell whether lipstick contains lead but to test it in laboratory. The bad news is lead does not break down in body but it builds over a period of time. The average quantity of lipstick ingested by a woman in her lifetime is 2 kgs. Horrible, isn't it? Studies prove that lead causes learning, language and behavioral problems, and that is also linked to infertility and miscarriage.