Ad Council and the National Campaign to Prevent Teen and Unplanned Pregnancy came together to create a new campaign to prevent unplanned pregnancy and to promote the use of birth control. This is, of course, a message that has been around for a long time. But perhaps, something went wrong with previous marketing campaigns that aimed to convince Americans to have safe sex?
According to the National Campaign to Prevent Teen and Unplanned Pregnancy, less than 50 percent of young women use birth control consistently. The same organization claimed that nine out of ten unmarried women between the ages of 20 and 29 experience an unplanned pregnancy each year.
That is a whopping 1.3 million unplanned pregnancies! Each year! The new ad campaign is wacky. It shows couples faced with the kind of awkward situations any person who ever had sex can relate to. Their point is clear. You didn't give up on sex when you couldn't get your skinny jeans off, when you accidentally sprayed whipped cream in your partner's face, or when the dog was watching you. Don't give up on birth control either.
Lee Garfinkel co-chairman of Euro RSCG, New York developed the ad, and felt like this about it: "In order to get this cynical young woman to pay attention, and break through the clutter, we had to do something that was relatable and would have a high impact." Note the word "woman".
Note the fact that this person is a man. Let's not forget that it takes two to tango, and that there is more at stake than just pregnancy. The only birth control method that prevents sexually transmitted diseases is the condom, and the last time we checked :) the male condom was still much more popular than the female condom. Men have just as much responsibility in avoiding STDs and unwanted pregnancies as women do (and STDs and pregnancy are a thing to avoid even more!), even do pregnancy happens to develop in the female body!
Will this campaign convince people who are careless about birth control or protection to change their mind? We hope so, but we're a little skeptical.